5 Steps to an Employer Brand Story

5 Steps to an Employer Brand Story Stories have been in this world for a long, long time. Ever since the first human beings started to communicate with another, the art of storytelling was formed. Knowing exactly when it started is a myth… until of course we (finally!) develop the first ever time machine and travel back in time to figure it out. While waiting for the future, we’ll help you find your way through the tales of employer branding with storytelling. What’s your story? First of all: What story do you want to tell? Finding your personal or branded story is harder than it seems. It will take a bit of digging, before you get to the actual core. Reflection is key, so we recommend you take a look at your brand and analyse it until there’s nothing left to analyse. Use brand identity models (Hofstede, Kapferer or Keller for example) to get a grip on your analysis. Guidelines are essential, because trust us, you might get lost along the way. If all goes well, you’ve followed the steps and got to the end, DON’T STOP THERE! We repeat: do not stop right there. You’ll only have an internal perspective, so you have to gather different point of views. Both professional and personal opinions will help develop your story and brand identity even more. Head-to-mid-to-tail Right. If you’ve found your story and explored it with the models we described in the above paragraph, you’re ready for the next step. Having an interesting story or brand identity is not enough. Sure, with the help of both a brand identity model as well as different external opinions, you’ve concluded a main brand story. The next step is to make a proper story out of it. All good stories have a head-middle-tail structure. So, we stick with the old Greek, and do exactly the same. Besides the “head-to-mid-to-tail”, the almighty Aristotle also used three key features that make up a perfect story: Ethos Pathos Logos. We totally understand that you’re not fluently speaking Greek, so let’s translate that: credibility, psychology and reasonability. We’ll advise you to keep these three key features in mind, whilst restructuring your brand story. Human characters The introduction of characters within your story can really take your brand to the next level. However, doing so (in the right way) can be difficult. Some characters will forever have a certain image attached to them. You literally can not think of the brand without thinking of the character. These examples have deeper values than just being a pretty face. Just sticking a face on a product will therefore not work. To create an engaging communication with your audience, an emotional human aspect should be added. An excellent example of a successful character of a brand is Mickey Mouse. The Disney tune immediately started to play in your head, didn’t it? Walt Disney himself created this creature in 1928 and it has been a success ever since. MMs really took humanizing features to a new level. The coloured characters all have different emotions that stand out. Yellow for example is shy and always positive, whilst Orange is always stressed and looking over his shoulder. Red, for that matter, has no fear and is confident no matter what. See, we can even learn something from them! What’s next? You’ve developed your story, from head to tail, including characters with emotions. Cool. Nice job. Does it stop here? Of course not. This is where so many companies screw up. They’ve put up this lovely story and then just leave it there. NO! You have to tell the world! After all, this is the story that will set your brand apart. You should treat your story like a marketing campaign. Discover where and how you want to share your story and develop the right content for the right channels. You could also encourage interaction with your audience, by using a puzzle, prize or question. Update, update, update! Do us a favour and evaluate your story every now and then. Aspects such as major changes within the company might change your brand story. So keep it up-to-date! Here’s another golden tip: Use your story to attract talented candidates by including current candidates. Updating your story with your current team is essential, so why not let them play a part in your story? By doing this you are keeping your brand up to date and relevant. Potential candidates will see this, and will want to become a part of your brand. There you have it: five steps to create an engaging story. By the way: do you realise you’ve been a part of this story? Whilst reading this article and gaining new knowledge, you’ve become a part of our story. So, welcome to the family and please: spread the story-love!

Resume Writing Examples

Resume Writing ExamplesValuable skills, abilities and resources must be communicating using active, dynamic verbs. In order to effectively convey a positive message, you will need to prepare for the interview by outlining the types of work performed on a daily basis and the scope of the work performed. When writing an effective resume you need to convey information about your strengths and abilities in both written and verbal format.Among the resume examples, there are some that provide specific information about the use of active, dynamic verbs. Using an example will help you better understand what is included in the concept section. Some examples also provide detailed descriptions of how to prepare a resume using examples. These examples can help guide you in composing a comprehensive statement that includes the information needed to attract and entice the appropriate type of employer that you want to pursue employment with.Examples in this category include interesting examples, ke y phrases, and summary statements. For example, if you are a recent college graduate with the ability to create exciting concepts, information regarding important accomplishments, and unique experiences, a resume example will help you put your career ideas in writing. By considering all the different aspects of resume writing, you can write your very own resume example and take advantage of creative examples.Paragraph resume examples can be divided into the high and low paragraph sections. There are rules in the style guide for these sections and they should be utilized in accordance with the guidelines. The style guide uses terms such as heading and title to describe sections of the resume.The sample examples in this category include those with complex sentences and paragraphs of text, which allow you to add your own paragraph breaks to ensure that the resume is not unreadable. These examples are written for the students and professionals who are preparing resumes for different pos itions within various companies. These examples are designed to give you basic information about how to apply the principles and skills listed within the examples.Sample resumes also include relevant writing samples that include sample descriptions of specific skills, capabilities, or interests. This allows you to provide more specific information about the qualities you wish to portray. There are several styles and techniques used to enhance the resume examples and it is important to use examples that are easy to understand and familiarize yourself with the information provided.In addition to the resume examples that are intended for use in applications and interviews, there are other professional career data examples that are used to show the difference between the general rules and standards for resume writing and those that apply to professional resumes. These examples show the importance of using specific and active, dynamic verbs. By using appropriate grammar and proper format ting of the resume examples, it will be easier for you to craft a professional resume that will assist you in your job search efforts.Many people are considering the online resume examples and looking for additional ways to boost their resumes to attract the employers that are most likely to get them the employment they have worked so hard for. Making the effort to ensure that you are using the correct terminology is the first step in completing your resume. By considering several different resume examples, you will gain access to information that will help you communicate your professional goals in a professional manner.

Newsflash Youre Going To Die One Day

Newsflash Youre Going To Die One Day I hate to be Captain Obvious but I really have to ask: do you know you’re going to die one day? I know, this is exactly how you wanted to start your Thursday, with a warm reminder that our days on earth are numbered. But I don’t mean to put a damper on your day. On the contrary, today I hope to inspire you. I know it’s the holiday season because my emotions have been up and down like a see-saw. Since my teenage years, I’ve been a little apprehensive about the holidays; I associate them with stress. For the most part, I think that this has simply become a self-fulfilling prophesy. So I’ve made a decision to enjoy the holidays this year and not approach it with any negativity. Why? Because I’m going to die one day and God-willing, I have several decades of holidays ahead of me and I better stop the cycle before it becomes a vicious one. Sometimes our lives after college, can seem like a cycle too â€" wake up, go to work or go to school, maybe work out, maybe watch some television, maybe hang out with some people; Facebook, Twitter, etc. On the weekends, go to brunch, watch some more television, maybe go out, and maybe stay in. Either way, it feels like a cycle. It’s not the worst cycle in the world but sometimes it feels like we’re not living but merely existing. When was the last time you did something that made you feel alive? This thought came to me last week when my friend gave me a ride home on her bicycle. Apart from the fact that the movie One Day, completely ruined the idea of biking in a city Anna Hathway’s character gets horrifically hit by a bus and dies after finally getting hitched with the guy who she’s been in love with for over a decade the idea of biking in Chicago scares me half to death. And I am in no way advocating getting on the “backseat” of a bike (I’m pretty sure that’s illegal actually), but I felt alive; mostly because I thought we were going to die at any moment, but the feeling of trying something new, made me feel alive, if only mildly. It got me thinking, we should feel more alive when we’re, well, living. It’s a scary feeling, the feeling of being alive, but it’s also thrilling and satisfying. Whether it’s going for that job that we’ve been eyeing, or trying to get into an education program we think we’ll love or moving to a new city or country or approaching that guy or girl you think is the finest thing since sliced bread â€" doing things that are new, things that take you out of your comfort zone, will make you feel alive. That my friends, is simply a fact of life. None of us like to think about it or talk about it but one day you and I are definitely going to die â€" this is one of the few certainties we have. So, that dream, that goal, that thing that you keep putting off to the next day or the perfect time; that thing that will make you feel alive â€" go and do it now. Because even more than just the fact that you are going to die one day, the last thing you want to happen in your last years is to look back on a life with many dreams and goals and things that you could have, should have, and would have done. So break the cycle; do whatever you must, but break your cycle. You’re going to die one day. So till then, live; truly just live.  

The Senior Series Should Seniors Skip Spring Break this Year

The Senior Series Should Seniors Skip Spring Break this Year At the end of my summer internship two years ago, my boss offered a single piece of advice for the remainder of my college career: take an awesome senior-year spring break. Why? He said that once I graduated into the career world it would become nearly impossible to ever find one week during which all of my friends and I would be free to go anywhere and have fun. Im disappointed to report that Ive let my former boss down. Instead of relaxing in sunny Florida, Ill be spending my spring break in snowy Ohio, working hard to land an entry-level career. The frustrating part is, I already spent a big chunk of my spring break savings back in January traveling for an out-of-town job interview and now I feel like the responsible thing to do is save the rest for future non-reimbursable interviews. Theres something else about spring break that just doesnt feel right given todays employment environment. Senior year spring break is supposed to be a celebration.. a last chance to commemorate the days before our careers become the focus of our lives. But right now many of us dont have careers, or upcoming-careers; some dont even have career-prospects. In two and a half months many seniors will graduate into unemployment and move back in with mom and dad. On the other hand, maybe spring break can be a chance for seniors to cheer themselves up from the bleakness of the employment environment. Maybe some, if they play their cards right, will turn vacation into a networking opportunity. If youre a senior, did the employment environment alter your spring break plans this year?

How to Write an Athletic Trainer Resume

How to Write an Athletic Trainer ResumeIf you are looking for a job as an athletic trainer, you need to know how to write a resume that will get you noticed. This is an entry level position that requires athletic ability. In addition, you will be training young people with various medical conditions, many of which are not well understood. So to find the right job, it will take time and determination.An athletic trainer is responsible for developing exercises and exercise regimens for a variety of athletic patients. To do this, he or she must have good coordination and multitasking skills. Many athletic trainers have to work with other health care professionals, such as physical therapists, orthopedists, psychiatrists, and even nurses. Another job requirement is that the person must have solid interpersonal skills. The job duties include supervising the workout regimen of the athletes, instructing them on how to properly perform their exercises, and evaluating them and making recommen dations for improvement.A typical athletic trainer resume will emphasize the fitness credentials that are necessary for the job. If you do not have formal education in medicine or physical therapy, you can still be successful as an athletic trainer. You may want to write a personal statement that highlights why you want to become an athletic trainer.When you are working on your athletic trainer resume, you should be creative and have some leeway in formatting. You can choose to use a full page resume or you can divide the paper into sections. You should include the date of your first day of work, when you got your certification from your medical school, any awards that you have received, if any, your emergency contact information, and any hobbies or passions that you have. You can even include details about the equipment that you use to provide your patients with exercises. Once you begin to make your athletic trainer resume, be sure to include in bold the sections that pertain to y our athletic training.There are several ways to format your athletic trainer resume. One way is to include a sheet of paper at the bottom of the paper. You will use this to type out your personal information and the section that pertain to your athletic training. Then you can attach the sections as you go through the sections of your athletic trainer resume.A sample athletic trainer resume is attached below. The sample can be used to get you started and you can include your information as well as that of your co-workers. So, do not hesitate to use this sample as a guide and put your athletic training experience into the proper context.You should consider taking college courses, or obtaining the necessary training before you apply for an athletic trainer position. This will help you be better prepared to give your information on your athletic trainer resume. You may also want to contact a medical writing service to help you prepare for your athletic trainer resume.You may want to use the information listed here to help you get started on your athletic trainer resume. There are other details that you may want to add, depending on your particular situation.

Everyone Needs a Father Figure

Everyone Needs a Father Figure Its Fathers Day and I am preaching about the importance of having a father figure in your life. We all need one- an male influence who shares different perspectives on lifes experiences and makes us see and think about things differently. Someone who is older and wiser. A man who makes us toe the line, stand up straight and do the right thing. In my life, I was lucky to have Pop to show me the ropes of life. He influenced my life in ways I couldnt have predicted or imagined. He also served as advisor for many others seeking knowledge, insight, advice or a pick-me-up. He wasnt perfect, nor a saint. He was human, flawed like the rest of us. However, he held a constant presence in my life. That presence was everything, looking back. In my circle of friends, I sadly have lots of fatherless friends- their dads left too early. On purpose or by cosmic design, new male influences step up and into the lives of those who are fatherless. These new father figures fill the void or pick up the missing pieces, those things only a guy can do. So this Fathers Daycelebrate and honor those father figures in your life. Say thank you. Appreciate their presence. And reflect on the impact they have on you today. Who knows what the long term outcome will be, but life will somehow be richer because of it. Hugs and cheers to all my fatherless friends. And step forward father figures, you know who you are, and do the right thing. Everyone needs a mentor, role model or sounding board. Do you have one?

How to get a return on investment for re-training

How to get a return on investment for re-training How to Get ROI on Re-Training I have been working in information technology in the same area for the last 15 years. I have been burned out for several years but make a high level of salary. I decided that in order for me to revive my excitement for IT, I should update my skill set to something that interests me. I enrolled in technical classes in the evenings and have knocked out six IT certifications. I already have many older certifications, a bachelor degree, and an MBA. My question is, how do I get the experience in my new set of skills without taking a huge cut in pay? I want to make all of my hard work and studying pay off. I am excited to try a little different slice of the IT world. Answer from Dana: Thank you for sharing a number of challenges common to many of my clients and readers: burn-out, trying to get excited again, getting more certificates or training, needing to keep current income levels steady, and hoping for a short-term return on investment on training. I’ll address each one: 1. Burn-out It’s important that you understand why and how you burned out so you can avoid doing it again. List the attributes you strive for in your new role and things you want to avoid. No training or certificates can help you find the right next move that you will enjoy. 2. Re-energizing What else are you doing to get ready for your next role? Did you clear your head, and perhaps take some time off? Are you networking right now with industry associations and discussion groups, and meeting inspiring people? What are you learning about yourself that will change what you will do differently next time? 3. Getting more certificates Congratulations on doing this. However, I hope you did it for your benefit as well as for an employer’s future benefit. You learned more about your profession, updated your skill set and knowledge, and will add more value to an organization in the long term. 4. Hoping for a short-term payback from your certificates The short answer is it won’t happen. I recently met a soon-to-be MBA graduate who was employed by a large company here in Seattle. He was proud to announce to me that he would be going into his boss’s office the day after he graduates and demanding a salary increase since he got his MBA. I wish I had gotten his number to ask him how that conversation went. New education does not entitle anybody to more money, a better office, or a bigger title. You have choices now: Request a new role and stay with your current company Job-search to join a new company (ideally, while you are gainfully employed). Update your résumé, looking at the whole document in a fresh way. Update the way you apply to your next positions.